PVM Godiva Chocolate

Godiva Chocolat

Godiva Chocolate

Godiva Chocolat manufactures premium chocolates and related products. Godiva owns and operates more than 450 retail boutiques and shops

Godiva Chocolat manufactures premium chocolates and related products. Godiva owns and operates more than 450 retail boutiques and shops.

Founded in 1926 in Belgium by Joseph Draps,Draps opened his first Godiva boutique in Brussels in honor of the legend of Lady Godiva. The first Godiva shop outside Belgium was opened in Paris in 1958. In 1966, the company's products reached the US, where it was sold at luxury department stores. In 1972, the first Godiva boutique in North America was opened on New York's Fifth Avenue. By 2007 Godiva had annual sales of approximately $500 million. In August of that year, Campbell Soup Company announced it was "exploring strategic alternatives, including possible divestiture, for its Godiva Chocolat business"; the company said the "premium chocolate business does not fit with Campbell's strategic focus on simple meals". On December 20, 2007, Campbell announced it entered into an agreement to sell Godiva to Istanbul, Turkey, based Ulker. The acquisition was completed in 2008 for $850 million.

Besides chocolates, Godiva also sells truffles, coffee, cocoa, biscuits, dipped fruits and sweets, "Chocolixir" beverages, wedding and party favors and other items arranged in gift baskets. Godiva's signature package is the Gold Ballotin. Godiva also produces seasonal and limited edition chocolat with special packaging for all major holidays. Godiva also has license agreements for the production of ice cream, cheesecake, coffee pods and liqueur that comes in several chocolate-related flavors.